Achieving cleaner URLs in your PrestaShop store can have a significant impact on user experience and search engine optimization. Clean URLs are not only easier for users to read but also more effective in conveying the context of the page to search engines. If you’re aiming to improve your PrestaShop friendly URL setup, here are five quick wins you can implement right away.
1. Enable Friendly URLs
The first and easiest step toward cleaner URLs is to enable the friendly URL feature in PrestaShop. To do this, navigate to “Shop Parameters” > “Traffic & SEO” in your admin panel and toggle the friendly URL option. This feature transforms your URLs from complicated strings filled with parameters to clean, readable formats that enhance usability and SEO.
2. Customize URL Structure
In PrestaShop, you have the ability to customize your URL structure. Take advantage of this by incorporating relevant keywords that describe the content of the page. For example, instead of a generic URL like www.example.com/index.php?id_product=123, create a more descriptive one like www.example.com/mens-running-shoes. This customization is particularly effective in friendly url prestashop 1.7, as it allows you to craft URLs that resonate with your target audience.
3. Remove Unnecessary IDs and Parameters
Examine your current URL structure for any unnecessary IDs or parameters that can be removed. URLs that include irrelevant details can be confusing for users and search engines alike. Use PrestaShop’s built-in tools or third-party modules to strip these elements away, ensuring your URLs focus solely on essential information. This cleanup not only enhances readability but also improves SEO performance.
4. Utilize Hyphens for Separation
When crafting your URLs, always use hyphens to separate words. This practice enhances readability and makes it easier for search engines to parse the content. For instance, instead of using underscores or spaces, format your URL as www.example.com/clean-running-shoes. This small adjustment can significantly impact both user experience and search engine optimization.
5. Regularly Audit and Update URLs
Finally, make it a habit to regularly audit your URLs and update them as necessary. As your product offerings or categories change, ensure your URLs remain relevant and descriptive. Using tools like Google Search Console can help you identify any broken links or issues with indexing. Consistent monitoring allows you to maintain a clean URL structure and adapt to any changes in your e-commerce strategy.
Conclusion
Implementing these five quick wins can significantly enhance the cleanliness of your URLs in PrestaShop. By enabling friendly URLs, customizing your URL structure, removing unnecessary parameters, utilizing hyphens, and regularly auditing your URLs, you can create a more user-friendly and SEO-optimized online store.